Who it's for

    For public libraries

    The Service Signal helps public libraries turn programs and patron stories into posts, press pitches and briefs that show local leaders and funders what the library does for the community.

    Created by the America Learns Service Signal Public Relations Team

    What gets in the way

    • Promoting many programs with a small communications team
    • Making the case for budgets to local government
    • Recruiting volunteers and partners

    How The Service Signal helps

    Program promotion

    Draft posts and announcements for events, classes and services, sized for each platform.

    Briefs for local leaders

    Show council members and commissioners how library programs serve their constituents.

    Press pitches

    Pitch local reporters on the people behind your programs.

    News monitoring

    See when your library or library issues come up in local news.

    How this is different from just using a chatbot

    A chatbot starts from a blank box every time. The Service Signal starts from your program and stays with you through the work.

    A general chatbot

    The Service Signal

    You re-explain your program every time

    Your organization profile and locked brand-voice samples shape every draft

    Generic advice about “nonprofits”

    Built for service programs: recruitment, press pitches, briefs and site-visit invitations for elected officials

    A draft in a chat window, then copy and paste

    Save drafts, get teammate sign-off, and schedule posts on a shared calendar

    Only knows what you type

    News alerts about your programs and stories worth responding to

    Each person works alone

    Field Kits your network can adapt, plus a peer Community that gives real feedback

    No one to call

    The close human support America Learns clients already count on

    With the close human support we're known for

    Built by America Learns, which has worked alongside service programs since 2003.